Srinath Beldona

Dr. Srinath Beldona | Associate Dean & Professor, University of Dallas, USA BE (Mechanical); MBA (Marketing); MS, International Business & Ph.D, Mgmt. - Temple University (USA). He has worked as VP of Strategic Planning at Marketing Mgmt, Inc. in Fort Worth, USA. He served as Consultant - Consumer Science, VP of Strategic Planning - Marketing Mgmt., Inc. & Blue Star Ltd. His recent work has appeared in Journal of Retailing, Journal of Business, Marketing Letters & Managerial Auditing Journal, Journal of Product & Brand Mgmt. among others.