Universal Companies
Shawna Knickerbocker is a seasoned professional with extensive experience in customer experience and sales within the spa and wellness industry. Currently employed at Universal Companies since February 2021 in a Special Projects role, Shawna has held various leadership positions at the same company since May 2007, including Director of Customer Experience, Director of Retail Partnerships, and Sales Manager for Distributors and Franchises. Key responsibilities have involved managing over 30 distributor and franchise accounts and ensuring alignment with business needs to deliver high-quality products and services. Shawna has also focused on coaching call center professionals, improving sales and customer service outcomes, and promoting customer advocacy across departments. Shawna holds a B.A. in English from Virginia Intermont College, obtained between 1996 and 2000.
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Universal Companies
Universal has served the spa industry with excellence since Marti Morenings and her father, Dr. G.H. Morenings, founded it in 1982. Universal Companies is a leading international distributor of products, equipment, and supplies to spas, skincare professionals, and resort and destination properties. We offer a full spectrum of products and services in our 400 page resource catalog of the world's best spa elements. In recent years, our focus has expanded to include medical spa and wellness facilities. Universal Companies distributes furniture, fixtures, equipment, implements, supplies, and spa apparel. We also distribute professional skin and body products, retail products, and marketing and merchandising tools. Many of our products are exclusive, and we offer a wide variety of branded products. Additionally, Universal Companies provides many levels of consulting resources, educational materials, and training options.