Fernanda Valdez

Fernanda Valdez is a skilled Social Listening Insights Analyst at Universal Music Latino since June 2025, specializing in monitoring real-time social media conversations to identify viral trends and inform marketing strategies. Prior experience includes a role as a Communications Assistant at Boston University School of Hospitality Administration, where digital media delivery and marketing campaigns were streamlined across social platforms. As an Audience Growth Intern at Universal Music Latino, Fernanda conducted branding analyses and produced reports on trending audio content. Additional internships at Beats by Dre and York Lane Cafe + Bar focused on consumer trends research and marketing strategy development. Active involvement in several student organizations at Boston University, including herNetwork and Strike Magazine, showcases leadership in marketing and communications. Fernanda holds a Bachelor of Science in Advertising from Boston University, expected in May 2025.