Andreas Hindenäs

Andreas Hindenäs is an experienced marketing professional currently serving as the Head of Local Marketing at Universal Music Sweden since October 2019. In this role, Andreas leads a team specializing in Swedish repertoire, focusing on marketing strategies and product releases. Previously, Andreas founded the AMPLIFY Department, an in-house marketing and analytics hub. Prior positions include Senior Director of Digital Strategy at Universal Music Australasia, where Andreas managed a team and developed successful digital strategies, and Head of Digital Marketing for Universal Music Group in Sweden, overseeing performance marketing initiatives. With a background also in product management and online marketing at various organizations, Andreas has a robust skill set in performance marketing and digital media, supported by a Master’s degree in Communication and Digital Media Design from Örebro University.