Dan McLear

Assistant Director, Measurement Science | Integrated Media Analytics | Cross Channel Attribution at Universal Destinations & Experiences

Dan McLear has extensive work experience in marketing science, analytics, and digital media. Dan most recently worked as an Assistant Director of Marketing Science at Universal Destinations & Experiences, where they were responsible for integrated analytics, media analytics, and ad operations. Prior to that, they held positions as a Senior Manager of Marketing Science and a Manager of Digital Media Analytics at the same company.

Before joining Universal Destinations & Experiences, McLear worked as an Online Advertising Operations Specialist at Bonnier Corporation and as a Digital Account Relationship Specialist and Digital Product Specialist at Gannett. Dan began their career as an Advertising Account Executive at The State News.

Dan McLear earned a Bachelor of Arts degree in Advertising from Michigan State University. Dan attended the university from 2003 to 2007.

Links

Previous companies

The State News logo
Gannett logo
Bonnier Corporation logo

Timeline

  • Assistant Director, Measurement Science | Integrated Media Analytics | Cross Channel Attribution

    December 1, 2023 - present

  • Assistant Director, Marketing Science | Integrated Analytics | Media Analytics | Ad Operations

    February, 2023

  • Sr Manager Marketing Science Integrated Analytics Ad Operations Media Analytics

    October, 2019

  • Sr Manager Digital Media Analytics

    May, 2018

  • Manager Digital Media Analytics

    September, 2015

  • Senior Representative Display Analytics

    December, 2012

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