Jessica van der Velde

Jessica Van der Velde, MBA, is a seasoned marketing professional with extensive experience in digital marketing and CRM strategies within the tourism and luxury retail sectors. Currently serving as Sr Manager of Direct Digital Marketing at Universal Destinations & Experiences since May 2018, Jessica has successfully developed marketing initiatives that align with business goals, leveraging consumer insights to enhance CRM communication. Previous roles include CRM Marketing Representative at Universal Orlando Resort and Corporate Brands Manager at Diamonds International, where Jessica established strategic marketing directions and analyzed campaign performances. With a strong educational background in International Business and Marketing from Florida International University, Jessica has demonstrated expertise in driving brand awareness and optimizing marketing strategies across various channels.