Patti Rivera

Patti Rivera is an experienced professional in marketing analytics and project management, currently serving as Senior Manager for Marketing Analytics Workstreams at Universal Destinations & Experiences since December 2022, where notable achievements include leading cross-functional teams in audience modeling and developing an effective communication strategy using Agile methodology. Prior to this role, Patti held various positions at Lockheed Martin, including IT Project Manager and Security Business Process Analyst, focusing on project management for critical manufacturing applications and crisis management solutions. Additional experience includes a business assistant role at YMCA of Central Florida and positions in graphic design and brand promotion. Patti holds a Master of Business Administration in Data Analysis and a Bachelor's degree in Economics from Florida State University, complemented by education at Colorado Technical University and Valencia College.