Rachel Anderson

Rachel Anderson is a seasoned marketing professional with extensive experience in B2B and B2C marketing within the sports industry. Currently serving as the Director of B2B2C Marketing at UTR Sports since March 2024, Rachel previously held the position of Marketing Manager, Partnerships at AdventHealth from August 2021 to March 2024, where Rachel developed marketing strategies for key sports partnerships and managed relationships to enhance brand awareness. Prior roles include B2C Marketing Manager at NBC Sports Next, where Rachel created multi-channel promotional campaigns, and Digital Marketing Lead, contributing significantly to revenue growth and client acquisition. Rachel also has a robust background in collegiate athletics marketing from positions at Providence College and other organizations, complemented by an MBA in Marketing from Providence College and a Bachelor’s in Sports Administration from the University of Connecticut.