Peiwen Chen

Peiwen Chen currently serves as the Chief Marketing Officer at Universal Yums, a position held since September 2023. Previously, Peiwen held the role of VP of Marketing at Front Of The Pack from May 2022 to September 2023 and at Abodu from December 2021 to May 2022. Prior to these positions, Peiwen worked at Curology from April 2019 to December 2021, progressing through roles including GM of Agency, Sr. Director of Marketing Strategy and Operation, and Director of Marketing Strategy and Operations. Peiwen's earlier experience includes a tenure as Manager of Strategy and Business Operations at RealSelf from February 2018 to April 2019, focusing on company-wide strategy planning and collaboration with the CEO on sustainable business models. Peiwen earned a Bachelor of Applied Science in Mechanical Engineering from Tecnológico de Monterrey between January 2007 and January 2012.