Peiwen Chen is an accomplished marketing executive with extensive experience in leadership roles. Currently serving as the Chief Marketing Officer at Universal Yums since September 2023, Peiwen previously held the position of VP of Marketing at Front Of The Pack and Abodu. Peiwen's tenure at Curology involved roles such as GM of Agency and Sr. Director of Marketing Strategy and Operation, alongside experience as Manager of Strategy and Business Operations at RealSelf, where strategic planning collaborations with executives were key responsibilities. Additional experience includes leading consumer insights at Whitepages, project management at the Bill & Melinda Gates Foundation, and consulting roles at Bain & Company. Peiwen holds a Bachelor of Applied Science in Mechanical Engineering from the Tecnológico de Monterrey.
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