Martin Frías

Martin Frías is the founder and director of Pragmativa, the first B2B digital agency in Argentina, established in March 2009. With extensive experience in marketing, Martin also serves as a B2B marketing consultant and professor at UCES, where responsibilities include teaching entrepreneurship and various marketing courses. Additional roles include teaching B2B marketing at APMKT and digital marketing at ESEADE, focusing on strategic and digital marketing principles. Previous positions include Associate Partner at Puntolab, B2B Lead Generation Manager at Multiplica, and marketing roles at leading organizations such as Universidad de Palermo and Bumeran.com. Martin holds postgraduate qualifications in E-Business Management from Georgetown University and degrees in Public Relations and Advertising from UADE, along with a technical degree in Advertising.