Cesar Martinez Lugo

Cesar Martinez Lugo is an experienced professional currently serving as the International Key Account Manager at GRUPO ORTIZ MEXICO, with responsibilities focused on business development across the United States, Canada, and Northern Mexico. Additional roles include a long-standing position as a Business Linkages & Consulting Services Specialist at Universidad de Monterrey, where Cesar teaches on cost reduction, quality improvements, and product development. Previous experience includes positions as Sales Manager at B-Sustainable Packaging, Sales Professional at Victory Packaging, and Business Development Manager at Sonoco, with a strong emphasis on new business growth and project management. Cesar holds a Master's degree in Operations & Quality Management from Universidad Autónoma de Nuevo León and a Bachelor's degree in Mechanical Engineering from Instituto Tecnológico de Ciudad Madero, alongside various certifications in sales strategies and negotiation skills.