Ariel Baños

Ariel Baños is the President and Founder of FIJACIONDEPRECIOS.COM, established in November 2005, specializing in consulting and training on pricing strategies. In academia, Ariel Baños serves as a professor of pricing at several institutions, including Universidad de San Andrés and Universidad de la República, while also directing the Executive Pricing Program at Universidad Torcuato Di Tella. Additionally, Ariel Baños engages with CEOs at Vistage Argentina as a speaker, emphasizing pricing strategies. With a background that includes an MBA from IDEA Business School and an MSc in Economics from Universidad Nacional de Rosario, Ariel Baños' expertise extends into media as a former columnist for Diario La Nación.