Federico H.

Federico H. is a seasoned professional with extensive experience in marketing, strategy, and innovation. Currently serving as Managing Director at AFFINITIT since October 2017, Federico leads efforts to provide tools for clients to achieve growth objectives and is recognized as a Forrester Research Approved Partner in several Latin American countries. In addition, Federico is an Approved Partner for Forrester and a Professor of Strategic Marketing at Universidad Externado de Colombia. Their previous roles include consultancy at ProfileP, lecturing at PRIME Business School, and marketing management positions at Open International Systems and Diario La República. Federico holds multiple degrees, including a Master's in Marketing from Universitat de Barcelona and a specialization in Innovation from the University of Illinois Urbana-Champaign, along with various certifications in entrepreneurship and project management.