Paula Santana currently holds the positions of Coordinadora del Centro de Creatividad y Liderazgo and Docente at Universidad Finis Terrae since 2015, where Paula focuses on innovation and leadership. Previously, Paula owned ICM Fiesta from August 2010 to August 2017 and served as a Docente for the Diplomado en Visual Merchandising at Pontificia Universidad Católica de Chile from August 2015 to July 2017. Academic qualifications include a Magister en formación Docente de la enseñanza Universitaria from Universidad Finis Terrae, a Diplomado en Gestión de Empresas from Pontificia Universidad Católica de Chile, a Postgrado in Branding Fashion Design from Elisava School of Design and Engineering, and a degree in Diseño Integral from Pontificia Universidad Católica de Chile. Additionally, Paula attended Pontificia Universidad Católica de Valparaíso from 2001 to 2003.
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