Cristian Morales currently serves as Gerente de Experiencia del Cliente at Rosul, where the focus is on transforming client experiences. Cristian has been involved in academia as a docente at Universidad Galileo since October 2016. Prior experience includes significant roles at Bantrab, where Cristian advanced from Receptor Pagador to Subjefe de Agencia, and ultimately to Gerente de Servicio y Experiencia del Cliente, emphasizing the enhancement of customer satisfaction through a unique service culture. Cristian holds a Licenciatura in Administración y gestión de empresas from Universidad de San Carlos de Guatemala and has completed several postgraduate programs, including Employee Experience and Organizational Change Management, as well as a certification in Customer Experience Management.