Alessandro Doninelli

Alessandro Doninelli is a seasoned professional with extensive experience in marketing, CRM, and digital strategy. Currently serving as a Docente a contratto at Università del Piemonte Orientale since May 2017, Alessandro is responsible for the course "Conoscere il consumatore" in the Marketing area. As Head of Subscriptions and Direct Sales at Panini since September 2013, Alessandro has achieved significant growth in new subscriptions and profit margins. Previous roles include Head of Digital Strategy and Business Development at LifeCharger and Senior Manager Subscription and CRM at The Walt Disney Company, where notable accomplishments included being recognized as Employee of the Year and leading the launch of innovative subscription models. Alessandro also has teaching experience in Marketing and Communication at Politecnico Milano and a solid educational background from Università Cattolica.