Dr. Caroline Preidel

Dr. Caroline Preidel currently serves as the Head of User Engagement and Head of Business Relationship Management at Universitätsspital Zürich, where responsibilities include leading a team responsible for IT requirements, spearheading UX team development, and optimizing business processes for e-health innovations. Prior to this, Dr. Preidel was Teamlead for Digital Platforms at Novartis Germany, where leadership involved the development of digital platform infrastructures within the MarTech ecosystem. A significant portion of Dr. Preidel's career includes positions in data analytics and user research for pharmaceutical and medtech companies at coliquio and academic roles at Ludwig-Maximilians-Universität München and Universität Konstanz. Dr. Preidel holds multiple degrees in Politics and Public Administration from Universität Konstanz and has been active in various internships, contributing to a diverse professional background.