Jeanne Lallement

Jeanne Lallement is a distinguished academic and professional in the field of marketing and management, with extensive experience at La Rochelle Université since September 2004, where roles have included Professeure des universités and Vice Présidente Conseil d'Administration. Responsibilities include leading the Licence professionnelle Masertic program and teaching courses in marketing and E-marketing. Prior to this, Jeanne held teaching positions at Lycée Hôtelier de La Rochelle and worked as a product manager at Dorel Juvenile and Groupe Éminence, focusing on product safety and commercial management. Educational qualifications include a Doctorate and an Habilitation à diriger des recherches, both from IAE Tours Val de Loire, complemented by a degree from CNED and a DESCaf from MBS School of Business.