Markus Meierer

Markus Meierer is an accomplished academic in marketing analytics, currently serving as an Assistant Professor at the University of Geneva since 2022. Prior to this role, Meierer spent nearly a decade at the University of Zurich, where responsibilities included serving as Research Group Leader and Senior Research Associate. Meierer gained international experience as a Visiting Scholar at the Kellogg School of Management in 2012 and held positions in market development and trade marketing at SES ASTRA S.A. and Bitburger Brewery, respectively. Earlier professional experience includes work in the Linguistic Services Department at HQ Eurocorps. Meierer holds a Dr. rer. pol. in Marketing and a Diplom-Kaufmann in Marketing, both from Universität Trier.