Yakun Zhang

Yakun Zhang is a Senior Lecturer in Advertising & Marketing Communications at the University of Greenwich, responsible for delivering lectures, designing courses, supervising research, and contributing to professional conferences since February 2018. Prior experience includes serving as a Research Project Assistant at Durham University Business School, where significant focus was placed on consumer behavior in the FMCG industry, and as a Teaching Assistant, designing seminars and providing feedback. Earlier roles include Project Consultant at Catalyze Ltd, utilizing multi-criteria decision analysis for social impact measurement. Yakun Zhang holds a PhD in Marketing from Durham University, an MSc in Management Science from The London School of Economics and Political Science, and a BSc in International Business and Management from Aston University.