University of Michigan Athletics
Keith Bretzius is a seasoned digital marketing and communications professional with extensive experience in higher education and athletics. As the Director of Digital Marketing for University of Michigan Athletics since January 2021, Bretzius enhances brand awareness and fan engagement through various digital platforms. Prior roles include Director of Digital for Michigan Athletics, overseeing digital strategies for multiple varsity teams, and Director of Communications for Taubman College of Architecture and Urban Planning, where strategic direction and brand management were key responsibilities. Additional experience encompasses communication management for the Naval Engineering Education Center and extensive work in publications and creative communications at UCI. Bretzius holds a Master of Arts in Graphic Design from the University of Michigan and a Bachelor of Arts in Communications with a minor in Marketing from King's College.
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University of Michigan Athletics
The University of Michigan has a rich and storied athletics tradition. Intercollegiate competition officially began in 1865-66 when the baseball team won its first three contests it played that season. In 1879, football started its storied tradition. Women's athletics established formal varsity sports in 1973-74 with U-M fielding basketball, field hockey, swimming and diving, tennis and volleyball teams. Men's soccer and women's water polo were added as varsity sports in 2000-01. Michigan athletic teams have claimed more than 50 national championships in 12 sports over the years, beginning with football's 1901 national title. Since then, Wolverine dynasties have developed in football, men's swimming and diving and ice hockey. In fact, no other NCAA Division I program boasts more national titles in hockey or men's swimming and diving than the Wolverines. In 2005, Michigan softball captured the nation's attention, winning its first Women's College World Series and becoming the first school east of the Mississippi to do so. Go Blue!