University of Michigan Credit Union
Rashmi Hurst serves as the AVP of Community Partnerships at the University of Michigan Credit Union since April 2024, focusing on building authentic relationships and memorable experiences. Prior to this role, Rashmi held various positions at LEAP Agency from October 2017 to April 2024, including Vice President of Digital Experience, where responsibilities encompassed full-funnel strategy development, KPI monitoring, and the optimization of digital marketing efforts. Earlier experience includes positions as a Marketing Communications Analyst at Bardstown Mills and a Product Marketing Analyst at Oracle, emphasizing data-driven strategies and communication in diverse business contexts. Rashmi holds a Bachelor of Arts in Public Policy Analysis and Communication Studies from the University of North Carolina at Chapel Hill.
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