Yimeng Cai

Yimeng Cai is a Marketing PhD Student at the University of North Carolina at Chapel Hill, engaged in full-time studies since July 2022. Prior to this role, Yimeng worked as a Consultant and Data Analyst at Deloitte from January 2021 to July 2022. Earlier experience includes an internship as a Marketing Consultant at Nestlé Purina North America and an internship as an Analytics Consultant at Nielsen, both completed in 2020 and 2019 respectively. Additionally, Yimeng served as a Strategy Consultant intern at iResearch in early 2019. Yimeng holds a Master of Science in Business Analytics (Customer Analytics) from Washington University in St. Louis, earned between July 2019 and January 2021, and is currently pursuing a PhD at the University of North Carolina at Chapel Hill, expected to conclude in January 2027.