Clare Yau

Clare Yau has a diverse and extensive work experience in various marketing and communications roles. Clare currently serves as the Deputy Director Digital & Marketing (Student Recruitment) at the University of Nottingham, overseeing the university's student recruitment marketing globally and utilizing digital technology to engage with prospective students. Prior to this role, Clare was the Faculty Head of Marketing and Communications for the Faculty of Engineering at the University of Nottingham, where they provided strategic marketing direction and led brand development and social media efforts.

Before their time at the University of Nottingham, Clare worked as an Associate at Hoxby, a social enterprise, delivering a wide range of projects for different companies across the globe. Clare also founded Dexterous Marketing, an independent marketing consultancy based in Nottingham. Through Dexterous Marketing, Clare assisted businesses of all sizes in achieving their marketing goals, specializing in market research, strategy development, and website optimization.

Additionally, Clare served as a Marketing Coach for the Level 3 Digital Marketing Apprenticeship at Working Knowledge, coaching over 30 apprentices to achieve their full potential. Clare was also a Marketing Consultant at Co-creation Marketing, where they helped B2B businesses grow through marketing research, strategy development, and content creation.

Earlier in their career, Clare held marketing and communications roles at Nottinghamshire County Council, Nottingham City Council, Legal Services Commission, and the Crown Prosecution Service, where they developed and implemented communications strategies and managed teams.

Overall, Clare Yau has demonstrated a strong background in strategic marketing, digital marketing, brand development, and communications within various sectors and organizations.

Clare Yau has a BA Hons degree in English Literature (2:1) from the University of Leicester, which they obtained from 1999 to 2002. Clare also has a Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing, which they completed from 2002 to 2003. Clare has a Level 5 Certificate in Coaching & Mentoring in Management from ILM - The Institute of Leadership & Management, which they earned from 2011 to 2012. Additionally, Clare holds a Digital Marketing Diploma from CIM | The Chartered Institute of Marketing, which they completed in 2014. Clare is also a Chartered Marketer and a Fellow of CIM | The Chartered Institute of Marketing.