Prof. Chris Simms

Prof. Chris Simms currently serves as a Professor of Innovation Management and New Product Development at the University of Portsmouth, where contributions include significant publications in leading journals such as Technovation and Research Policy. With a robust background in academia, Prof. Simms also holds the position of Reader in the same field and leads the Product Innovation Research Group, focusing on Product Development and Innovation in low technology and process industries. Prof. Simms completed a PhD in new packaging development within the food industry in 2013, sponsored by Chesapeake Corp. Additionally, experience includes roles as a Business Consultant at AI Technologies and as Company Director at Market Innovations, alongside previous positions in marketing consultancy and event management. Education credentials comprise various advanced degrees in marketing and coaching, including an ongoing EMCC Advanced Executive Coach program at the Guildhall School of Music & Drama.