Joseph O'Clair

Joseph O'Clair has extensive experience in sports marketing and fan engagement, currently serving as the Associate Athletics Director for Marketing & Fan Experience at the University of South Carolina Athletics Department since August 2011. O'Clair has successfully driven significant increases in ticket sales and attendance across multiple sports, including a notable 834% rise in soccer season ticket sales and the first sellout in women's basketball history. This role includes overseeing marketing strategies, managing student engagement initiatives, and enhancing the digital fan experience through various platforms. O'Clair's previous roles range from marketing assistant to event intern across various organizations, including involvement in operations for the London Olympics and the PGA Tour. O'Clair holds multiple degrees from the University of South Carolina, including an MBA and a Master's in Sport and Entertainment Management.