University of St. Gallen
Alexander Holl is an accomplished professional with extensive experience in digital marketing, online analytics, and strategy consulting. Serving as Geschäftsführer at 121WATT GmbH since 2008, Alexander specializes in Google Analytics, SEO, and online marketing. Additionally, Alexander is a seed investor at fraud0.com, which focuses on enhancing advertisers' campaign performance by addressing bot traffic. As a guest speaker at multiple universities, including Technische Universität München, University of St. Gallen, and Lucerne University of Applied Sciences and Arts, Alexander shares expertise on generative AI applications in digital marketing. Previous roles include managing director at Kalaydo GmbH & Co. KG and various senior positions at Yahoo! Search Marketing and AltaVista. Alexander holds degrees in Business Administration from Technical College in Nuremberg and the University of East London, complemented by an apprenticeship at Hilton International Munich.
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