Sam Atkinson Jones is an accomplished events management professional with extensive experience in strategic planning and execution at the University of Surrey, where responsibilities include leading a team to deliver high-quality events that support the institution's student recruitment and reputation growth. Previously, Sam served as Executive Officer to the Vice-Chancellor, providing expert advice on external relations and strategic communications. Prior experience as Publicity Manager at Penguin Random House UK involved planning and executing publicity campaigns to enhance author profiles and drive book sales across various media platforms. Sam holds a BA Hons in Humanities from the University of Bedfordshire and a Diploma in Interior Design from KLC School of Design.