Ben Robinson

Ben Robinson is currently a Doctoral Researcher at the University of Sussex, focusing on praxis-based PhD research titled "Hijacking the Hedonic," which explores models of immersion and transformative experience design. In addition, Ben is the Chairman and Founder of Proud Robinson + Partners, a culture-first creative studio that assists brands such as EY, Diageo, and Nike in demonstrating their real-world value. Previous roles include Creative Director at Freud Communications, where Ben led global experiential campaigns, Managing Partner at TBWA\London, driving multi-platform entertainment initiatives, and Director of Strategy and Innovation at EURO RSCG KLP, contributing to global music properties and partnerships. Ben holds a Master's degree in Entrepreneurial Studies from the University of Aberdeen and is pursuing a Doctor of Philosophy in Design and Informatics at the University of Sussex.