Mathew Smith

Social Media Issues And Strategy at University of Victoria

Mathew Smith is a seasoned professional in social media and digital communications with extensive experience across various sectors. Currently serving as Senior Manager of Social Media at the Canadian Red Cross and a Fellow with the UNHCR Innovation Fellowship, Mathew has also held significant roles such as Social Media Lead for lululemon and Senior Digital Communications Officer for the Government of British Columbia, where responsibilities included leading COVID-19 communication strategies. Previous positions include managing social media for the Ottawa Sports and Entertainment Group and directing the digital strategy for high-profile events like the Grey Cup Festival. Mathew's educational background includes a Bachelor's Degree in Sport Management from Brock University.

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Victoria, Canada

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