Jelena Falchi

Jelena Falchi is a seasoned professional with extensive experience in product management and research, currently serving as a Senior Product Manager in Research and Development at Universum since June 2014. In this role, Jelena leads and drives R&D projects while coordinating stakeholders to implement effective project strategies. Previously, Jelena held positions as Head of Global Research Project Management and Senior Research Project Manager at Universum, overseeing global employer branding surveys and ensuring high-quality data collection across EMEA. Prior experience includes working as a Research Consultant at GfK, focusing on telecommunications and IT in the Balkans, and as a Market Analyst at Hewlett Packard Enterprise, where Jelena analyzed sales and marketing KPIs. Jelena possesses an MBA from the Faculty of Economics, Finance and Administration and a BBA in Management from the Faculty of Organizational Sciences.