unpack'd
Wesley Fang is an accomplished executive with extensive experience in leadership roles across various sectors. Currently serving as the Executive Director at Kingdom Capital Network, Wesley is dedicated to supporting underserved entrepreneurs through mentorship and access to resources. As a Strategic Advisor at unpack'd, a creative agency for CPG brands, Wesley collaborates with notable clients such as Deep Eddy Vodka and Vital Farms. Previous positions include Operations Advisor at ShoulderUp Technology Acquisition Corp, Chief Strategy Officer at Zilker Media, and various leadership roles at Forbes and Advantage Media Group. Wesley's background also includes podcast hosting and investment management, contributing to growth in both entrepreneurial and corporate environments. Educational credentials include Bachelor of Business Administration degrees from The University of Texas at Austin and UNSW, specializing in Finance, Marketing, and Entrepreneurship.
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unpack'd
REMEMBER THE EXCITEMENT OF WAITING TO OPEN A GIFT AS A KID? Good gifts are about more than the gift itself - when you know the person you’re giving to and put thought into making it special, it builds anticipation, adds to their appreciation of what’s inside, and creates emotional connection. Packaging - like a gift - tells people how well you know them and how much you care - all without saying a word. GOOD STRATEGY + GOOD DESIGN + GOOD PRODUCT = EXCITEMENT Good design without good strategy is like buying a gift without thinking about who you’re giving it to. Good strategy without good design is just good intentions with zero follow-through. We unpack who you are and who your consumer is, so we can pack it back up into a brand that creates connection. As for the good product - well that's where you come in! Unpacking great brands and products gets us more excited than kids on Christmas! OUR SERVICES: Brand Strategy Consumer Research Brand Identity Naming Packaging Design https://www.unpackd.com https://www.instagram.com/unpackdstudio/