Alicia Grimes

Alicia Grimes is an accomplished professional with substantial experience in service design, culture development, and strategic consultancy. As the Co-Founder and Culture Designer at The Future Kind since March 2021, Alicia advocates for cultivating kinder and better-designed workplaces. In addition to this role, Alicia serves as a Board Observer at Hatch Enterprise UK and a Startup Mentor at Ada Ventures, where focus lies on supporting underrepresented entrepreneurs and fostering business growth. With a history of impactful roles including Lead Service Designer at SPARCK and Design Services Manager at New Zealand Trade and Enterprise, Alicia has demonstrated expertise in enhancing customer experiences and driving organizational culture. Educational qualifications include a Bachelor's Degree in Fine Art from the University of Brighton and further education in service design.