Tim George

Tim George currently serves as the Director of College Partnerships at Unrivaled Teamwear, a position held since October 2024. Previously, Tim held the same title at Hanesbrands Inc. from July 2021 to October 2024, where responsibilities included managing collegiate relationships and overseeing licensing and brand activations. Tim's extensive experience in collegiate athletics includes a tenure as Sr. Associate AD for External Operations and Chief Marketing Officer at the University of North Carolina at Greensboro from July 2010 to March 2021, where responsibilities encompassed strategic planning, revenue generation, and brand identity development. Other notable positions include roles at the University of Oklahoma, Texas Christian University, the University of Georgia, and the University of Florida, focusing on marketing, promotions, and revenue generation initiatives. Tim George earned a Bachelor of Science degree in Parks, Recreation, and Tourism from the University of Missouri-Columbia.