#1 college national festival promoter, powered by our student network of ambassador teams across the US. 

The concept is like the Final Four of College Music Festivals: Our teams rally their campus to compete against colleges across the country to sell the most pre-sales in 48 hours (with no date or location!). The top schools produce a large-scale music event with top emerging artists on or near their campus!

Up & Up provides the necessary resources and non-stop mentorship. Our student network lives at the intersection of:
1) Passion for live events 
2) Improving our craft as marketers and creatives
3) Education 

If our winning students didn't have "the greatest experience of their life" on the night of their event, then we didn't do our job.

Interested in getting involved either as a student or brand partner? Email info@upandupfestival.com

Music

Education

Up & Up Festival

Steven Ljubicic

Sophia Murphy

Tigue Chimack

Mia Valencic

Kailey Dodson

Gabe Noll

Laasya Kollepara

Marissa Dahl

Christina Winner

The Leadership Team at Up & Up Festival drives the strategic vision and operational execution of the company's mission to empower college students through immersive music festival experiences. This team collaborates closely with campus ambassador teams, providing mentorship and resources to maximize pre-sales and event success. With a focus on fostering a vibrant student community passionate about live events, they ensure that all participants have unforgettable experiences while honing their marketing and creative skills.

Leadership Team

Event Production and Ambassadorship

Leadership Team

About

Team members

Other teams at Up & Up Festival

Event Production and Ambassadorship