Sebnem Yumulcay

Sebnem Yumulcay is a seasoned marketing professional currently serving as the Senior Marketing Operations Manager at UP42 since July 2022. Responsibilities include managing HubSpot CRM strategies, overseeing sales and marketing integration, and analyzing marketing metrics using BI tools. Previous experience includes a Senior Digital Specialist role for DuPont at NMQ Digital, where campaign planning and execution were led, and a Campaign Coordinator position at Amgen Europe BV, focusing on marketing campaign delivery. Sebnem also worked as a Reporting and Analytics Specialist at Philips, producing reports and dashboards, and as a Demand Generation Specialist at Adobe. Educational qualifications include an Honour Degree in Information Systems and Technologies from Yeditepe University and studies at Copenhagen Business Academy.