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Valerie Villarreal

Acting Vice President, Strategic Communications & Marketing at Upbring

Valerie Villarreal has a diverse range of work experience in various marketing and communications roles. Valerie is currently serving as the Acting Vice President of Strategic Communications & Marketing at Upbring, where they collaborate with the Senior Leadership Team and leads strategic communications and marketing efforts. Prior to this role, Valerie was the Director of Public Relations & Communications at Upbring, where they oversaw daily communications, managed social media presence, and supported brand development initiatives.

Before joining Upbring, Valerie worked at APRO as the Director of Marketing Communications and Digital and Social Media Director. Valerie also held roles at STAG Provisions as a Branding Administrator and Web Production Manager, and at Feathers Boutique Vintage as a Web Manager. Valerie began their marketing career at Yoga Yoga as the Marketing Manager and at Persidea Inc. as a Marketing Manager, where they worked closely with the CEO and managed client relationships.

Throughout their career, Valerie has demonstrated strong leadership skills, project management abilities, and a focused mindset towards achieving marketing goals.

Valerie Villarreal's education history includes a Bachelor of Business Administration (B.B.A.) degree in Marketing from St. Edward's University, which they obtained from 2005 to 2007. Prior to that, they attended St. Mary's University from 2003 to 2005, specializing in Marketing. No degree is specified for their time at St. Mary's University. In addition to their formal education, Valerie has obtained a Crisis Communications Certification from the Public Relations Society of America (PRSA) in March 2022.

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