James Simpson

James Simpson is a seasoned professional with extensive experience in strategic partnerships and go-to-market initiatives. Currently serving as Senior Director of Strategic Partnerships & GTM at Upgrade, Inc. since May 2025, James has previously held significant roles including Board Advisor & Interim CRO at Trashie, VP of Global Channel Sales at Rokt, and Senior Director of Strategic Partnerships & GTM at Affirm, Inc. Additionally, James has served as Head of Partner Management and VP of Strategic Partnerships at eShopWorld. James holds a Bachelor of Arts degree in History from Nottingham Trent University, completing the program in July 2012.