Pierre Palancade

Pierre Palancade is an accomplished marketing professional with extensive experience in direct mail programs and customer acquisition strategies. Currently serving as the Head of Offline Marketing - Direct Mail at Upgrade, Inc. since March 2018, Pierre has significantly expanded the Direct Mail program to 5 million mail pieces per month. Prior roles include leading Direct Mail initiatives at LendingClub, where contributions accounted for approximately 60% of monthly new customer acquisitions, and managing customer acquisition strategies at Wells Fargo and JPMorgan Chase. Pierre's career in marketing began at Providian Financial, where roles included Marketing Director and Marketing Information Systems Manager. Pierre holds an MBA in Management from Winthrop University and an Engineer's degree in Electrical and Electronics Engineering from ENSEEIHT.