Abby Bartlett

Abby Bartlett is an accomplished product management professional with extensive experience in the digital publishing and advertising sectors. Currently serving as the Director of Product Management at UpJump Media, Abby leads initiatives within a generative AI-powered platform focused on media buying across major networks. Prior experience includes a tenure as Senior Product Manager at System1, where Abby was pivotal in monetizing paid social traffic, achieving $2M in incremental revenue monthly. Previous roles at Hopscotch involved launching over 100 mobile apps and executing demand generation campaigns, while an earlier position at Virtual Piggy focused on digital marketing and analytics for a FinTech startup. Abby holds a Bachelor of Business Administration in Marketing from Baylor University.