William Arias is a seasoned marketing and business intelligence professional with extensive experience across multiple companies, including UPL, Diario La República, Syngenta, and Bayer. Currently serving as Marketing Manager and Business Intelligence Manager at UPL since July 2022, William has a proven track record in leading market expansion and brand development strategies in the Latin American agricultural sector. Previous roles include Senior Consultant focused on enhancing business profitability and Business Intelligence Manager for Latin America at Syngenta, where William spearheaded data analysis and market research initiatives. An academic background includes degrees in Marketing Digital and Marketing from Universidad de La Sabana and Universidad de Los Andes, along with expertise in Finance and Project Management.
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