Elizabeth Lawrence

Elizabeth Lawrence has a rich work history spanning several decades. Elizabeth began their career with Heublein, Inc. in 1988, where they held various brand management roles until 1994. From 1994 to 1998, they worked at Stroh Brewery, initially as Director of Marketing Communications and later as Vice President of Brand Management. Following that, they joined the University of Michigan Ross School of Business in 1998 as Associate Director of Marketing Communications. In 2000, they transitioned to Arbor Strategy Group, where they served as a Consultant until 2005 and then became the Principal and Marketing Director until 2008. At GfK - Ipsos, they worked as the Senior Director of the Arbor Strategy Group's acquired division, GfK Strategic Innovation, from 2008 to 2019. Currently, they are the Chief of Staff at UPLAND since June 2021 and previously held the position of Director of Consulting Services from 2019 to May 2021.

Elizabeth Lawrence has an MBA from the University of Michigan - Stephen M. Ross School of Business. Elizabeth'sfocus during the program was on Marketing and General Management. Prior to their MBA, Elizabeth Lawrence earned a Bachelor of Arts (B.A.) degree in Economics and Management, with a concentration in Mathematics, from Albion College.