Vickie Teng

With over 15+ years of brand & marketing experience, we'll use an unparalleled beauty industry toolbox to help your brand achieve next level growth at any stage. OUR SERVICES Brand Strategy: Build a lasting brand DNA & voice with competitive landscape review, qualitative & quantitative research, consumer insights & white space analysis. Product Innovation: Get step by step product marketing support for breakthrough innovation, including product architecture, blue sky ideation, product positioning, packaging & formula evaluation, margin analysis and more. Global Expansion: Fuel international expansion with launch planning & marketing support for the EU, UK, Middle East, Southeast Asia, Travel Retail and domestic China. Retail Marketing: From in-store activation to visual merchandising to dotcom optimization, leverage best-in-class expertise in DTC, Sephora, Ulta, Department stores, owned stores and specialty retailers across the globe. Go-to-market plans: Build comprehensive go-to-market strategies and full 360 launch campaigns tailored to your needs & budget. Full Beauty Network: Tap into our full network of collaborators across product development, digital, social, influencer & other needs.