Lisbeth Saarinen

Lisbeth Saarinen is an accomplished marketing professional with extensive experience in product marketing and content strategy across various sectors. Currently serving as a Marketing Manager at UPM Raflatac since August 2020, Lisbeth manages marketing initiatives for a diverse portfolio in Europe, the Middle East, India, and Africa. Previous roles include Marketing Specialist and Marketing and Sales Coordinator at Gapps, where responsibilities encompassed content marketing strategy, SEO/SEM, and event management. Lisbeth's career began with foundational positions at Inditex and JC Jeans Company, where retail sales, team development, and marketing initiatives were prioritized. Furthermore, freelance projects reflect a robust skill set in branding and marketing communications. Lisbeth is pursuing an MSc in Marketing at The University of Salford, following a Bachelor's degree in Business Management with Marketing.