Erik Struys is an experienced communications professional with a robust background in strategic communication and brand management. Since January 1998, Erik has served as a Partner and Senior Communications Consultant at UPR Belgium, where innovative communication strategies are developed to enhance brand recognition and reputation. Prior to this role, Erik held various positions, including Communications Department Head at Wit-Gele Kruis, Adjunct Marketing Manager at Credit Lyonnais, Product Manager for Banking and Insuring Services at BNP Paribas, and staff member at Vrije Universiteit Brussel. Erik holds a Master's degree in Business Administration and a Licentiate in Political Sciences from Vrije Universiteit Brussel, completed between 1980 and 1986.