Alessandro Vita

Alessandro Vita is an accomplished executive with extensive experience in marketing and management across various regions and industries. Currently serving as General Manager for Northern & Eastern Europe at UPSA since March 2022, Alessandro has previously held the position of Managing Director for Eastern Europe at the same company. Prior to UPSA, Alessandro was the Marketing Director for Specialized Nutrition at Danone in Italy from August 2020 to February 2022. Alessandro's career at RB spanned 15 years, during which time responsibilities included Regional Marketing Director for Poland and Eastern Europe, and Marketing & Trade Marketing Director for the SEE Region, overseeing significant P&L duties and leading marketing initiatives across multiple markets. Alessandro's diverse marketing expertise includes global brand strategy and product development, with a strong focus on household and personal care brands. Education includes a Bachelor's degree in Business Administration and Management from FAAP - Fundação Armando Alvares Penteado.