Dr. Lucie Poisson

Dr. Lucie Poisson serves as the Head of International Brand Campaigns at IONOS, where responsibilities encompass team leadership, brand strategy direction, and execution of multi-channel campaigns across various European markets. Dr. Poisson has successfully coordinated high-budget TV campaigns, resulting in significant increases in brand awareness and sales. With a background in marketing and editorial roles, experience includes senior positions that have emphasized market analysis, user insights, and cross-functional collaboration. In addition, Dr. Poisson advises and invests in European SaaS and FinTech startups through Upscalers. Academic qualifications include a PhD in Linguistics from the University of Bern and multiple master's degrees in literature, languages, and marketing.