Praveen Kumar Purushothama

Senior Director- Growth at UpScalio

Praveen Kumar Purushothama's work experience includes:

1. UpScalio (2022 - Present): Praveen holds the role of Senior Director- Growth at UpScalio. Praveen is responsible for managing four diverse brands across consumer electronics, home & living, and bags & lifestyle categories. Praveen has successfully built and launched a gaming peripheral brand, achieving top 10 best sellers on Amazon within 30 days. Praveen has expertise in digital marketing, channel expansion, and optimizing working capital deployment.

2. Samsung India (2018 - 2022): Praveen served as a Senior Product Manager in the Air Conditioner (AC) Product Category. Praveen was accountable for top-line, bottom line, market share, market research, product definition, GTM strategy, launches, sales, trade scheme planning, and demand & inventory management.

3. Samsung Electronics (2014 - 2018): Praveen held multiple roles at Samsung Electronics, including Area Manager and Key Accounts Manager. Praveen also served as a Management Trainee during their tenure with the company.

4. Software Associates Information Technologies (2013): Praveen completed a marketing internship at Software Associates Information Technologies.

5. Via.com (2013): Praveen also completed a marketing internship at Via.com, where they worked on strategic B2B marketing and researched the SEA travel industry.

Praveen Kumar Purushothama completed their Bachelor of Engineering in Computer Science and Engineering at Birla Institute of Technology, Mesra from 2008 to 2012. Praveen then pursued a Post Graduate Diploma in Marketing at Indian Institute of Management, Kozhikode from 2012 to 2014. Prior to that, they completed their Grade 11th and 12th in Computer Science at Kendriya Vidyalaya from 2006 to 2008. From 1999 to 2006, they attended Kendriya Vidyalaya, N.A.L Campus, Bangalore and completed Grade 4th to 10th. Praveen began their educational journey at Jawaharlal Nehru Public School, Bangalore, where they completed Grade 1st to 3rd from 1996 to 1999. In terms of additional certifications, they obtained a certification in Inclusive Leadership from LinkedIn in 2021.

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Timeline

  • Senior Director- Growth

    February, 2022 - present