Danielle Blugrind

Senior Manager Consumer Insights

Danielle Blugrind is a seasoned professional in consumer insights and market research with extensive experience across various industries. Currently serving as Senior Manager of Consumer Insights at Upstart since December 2023, Danielle previously held the position of Senior Consumer Insights Manager at Roku Inc. from October 2019 to December 2023, where leadership in global consumer insights initiatives contributed to the growth of America’s leading streaming platform. Prior roles include Senior Account Executive at Burke, Inc., Owner and Moderator at Front Room Research, and Director of Consumer Insights & Brand Strategy at Taco Bell. Danielle began the professional journey at Mattel, Inc. as Sr. Manager of Consumer Research and gained foundational research experience at Johnson & Johnson. Danielle holds an MBA from the Drucker School of Management and a BA in Social Ecology from UC Irvine.

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