William Schlafly is an accomplished marketing and growth strategist with a robust background in digital marketing, analytics, and customer acquisition. Currently serving as the Head of Growth for Home Lending at Upstart since October 2023, William previously held the position of Director, Head of Customer Acquisition at EcommerceBrands.com, Inc., where responsibilities included leading both paid and organic marketing initiatives and overseeing marketing technology and analytics. Prior roles include Growth Marketing Manager for Digital Transformation at The Kraft Heinz Company and multiple positions at Wayfair, ranging from Senior Business Analyst to Business Analyst Intern. William holds a Bachelor of Science in Management, Finance, and Economics from Boston College and a high school diploma from Mary Institute and St. Louis Country Day School.
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